Pani-g

Using upper case in your sentences is good practice

I do not wish to talk about my loathing of all CAPP words or using italics in sentences in design. I would like to talk about my love of Helvetica and the way it was used in the New York underground. The New York stations are now designated with single letters or numbers. The signage uses a version of Aksidenz Grotesk, a precursor to Helvetica. The signage was easy to read and like Helvetica is refined, clean and simple…..and yes it does follow the Swiss method of the grid and the way one can place words and letters in that space. Power to the font that has been so over used in the last 20 years. I love sans serif. Who wants to see wiggly bits on the end of letters.

Lars Mueller published a book around Helvetica. I have seen three films about Helvetica…what other font has received this kind of devotion? Has anyone made a film about Times?
As I am no longer involved in the creative there were a few moments of maybe I should be back in the game to save the day. A website came to my attention which was riddled with lower case content. The all-lower case temptation of thinking you are being creative is wrong. Proper grammer was invented for a reason and when one is reading strings of sentences in lower case one will begin to think that the communication has been developed by a child. Is this culturally specific? The Europeans and Americans were interested in this style for only a few years.
or is it a fad.

PowerPoint pet hate
Another typographic disaster is to use 32 pt titles in PowerPoint. It is bad enough that you are using PowerPoint as your only form of communication but must you have a title that big.

Think twice; where on the page or slide are you going to store those letters or images. Which reminds me, I need to look at the design of my blog.

http://www.sharkwater.com/

I would like to harness my anger and stage some kind of protest against shark finning. If you have not heard of this than I believe that this is an excellent forum to begin a dialogue with others who are interested to listen.

When will the politicians of all countries start nursing policies to help the beautiful shark? Rob Stewart like a Jacques Kousto dives with the sharks in some of the most memorable waters. I have never seen pools of hammerheads in the Galapagos. As a diver I liked the marine reserve shots that even the National Geographic series could not capture in the Cocos Island, Costa Rica, and Ecuador. I did not know that the shark was an endangered species. Did anyone know? The shark has been on this earth longer than the human being.

The whole premise of the film is why and how we should protect the shark species from their biggest enemy; Man. Tens of millions of sharks die a slow death because of shark finning. Finning is the inhumane practice of hacking off the shark’s fins and throwing its living body back into the sea. The sharks either starve to death, are eaten alive by other fish, or drown (if they are not in constant movement their gills cannot extract oxygen from the water). The fins are used in exotic meals like ‘shark fin soup’ and also used as healing agents in some cultures. These cultures will deamonise the shark and paint a picture that they are man-eating monsters. Whilst of course hiding behind the guise of mafia peddlers.

You forget that Stewart is annoying and he does indulge in himself and pontificate a bit. What he does well is sweep away thoughts you may have that sharks are monsters. We are the mostsers who are killing them.

There should not be such a profound struggle of what is right and what is wrong. Countries must unite and introduce laws that will stop this kind of killing. Now it’s my turn to pontificate.

…And looking into the abyss of his beautiful songs, same songs to words we never forget. I would like to find a friend who would sing me a poem on a rooftop and cut my hair. Do you remember all the singers of this world, all the moments we have to remember? He is a novice who senses the feelings of people around him. Where did he go? Beauty is truth and the bleak and the most beautiful things in the world will crush you. When I do find the right conversation it is the humbling and it is these relationships and life partners that we remember.

www.leonardcohen.com